Eunice Liriano is a nonprofit leader with more than 15 years of experience across marketing, development, and communications. She is known for building strategic  partnerships and driving meaningful growth for mission- driven organizations. 

Eunice currently serves as Managing Director at Play for P.I.N.K., in partnership with the Breast Cancer Research Foundation. She leads more than 300 lifestyle and sporting events nationwide to fund lifesaving breast cancer research. To date, Eunice has helped raise over $92 million to advance prevention, treatment, and care. 

Previously, Eunice led Corporate Development at The Shed, overseeing a portfolio of  30+ corporate partners and raising more than $10 million to support artistic freedom.  Before that, she served as Vice President of Development and Communications at  Dress for Success, managing corporate partnerships across 20 countries and helping generate more than $20 million annually.  

Earlier in her career, Eunice held marketing and communications roles with Frederick  Fekkai, Steve Madden, and LeSportsac, bringing a strong private sector perspective to her nonprofit leadership. 

Outside of work, Eunice is an active community volunteer and advocate for public education and women’s economic development. She is also an avid vintage shopper. 

Eunice is a graduate of Hunter College with a degree in Media and Communications. She completed the Women’s Leadership Program through the Yale School of  Management Executive Education.  

Eunice lives in New York City with her family.